More of My Campaign

In addition to studying for the Search Advertising exam, I will also have to be working on my campaign. Over the last two weeks, my campaign has a high point CTR of 9.09%, which was on Saturday the 30^th. The most recent CTR was on Monday with a 1.14%. Though I have been busy with trying to get the certification, it is important to learn to apply the information in a real world setting like this. So despite my busy schedule, I will try to improve the campaign. A picture of the CTR over the past two weeks is listed below.

I decided to add some keywords to my Midnight ad group. I went on keyword planner to get some inspiration. I found one word, “rescue”. It gave me the idea for “rescued cat”. I also got the idea for “unwanted”, as the tiger was essentially unwanted by the owner because he had a kid. Hopefully this will improve my CTR. 

Another Attempt Today

Well I will be attempting the Search Advertising exam for the third time today. It is good I have multiple Gmail accounts to bypass the week limit.  I took the exam the second time to gain an idea of what I need to study. Luckily I have a list down of different topics to cover in order to pass the exam, hopefully tonight. If not, I have another email that I have not taken the exam for since last week. With the studying I had been doing, I can hopefully pass the exam today, if not, I will take the exam in a day or two.

To study for this exam, I will be watching a lot of the YouTube videos that Google Partners has for the Search Advertising study guide. YouTube is always a good way for me to learn because I am more of a visual learner. Hearing it over reading it really helps me. I will also review the sections I am having trouble with by reviewing the sections and book noting the key points. This method worked for me with the AdWords Fundamental exam, so it should work with this exam.  With hard studying, I will be able to achieve the certification. These will be the topics I have to cover.